A year's income is worth hundreds of billions of yuan. Read how sea fishing is doing business.

For some food items, he (she) is not eating hot pot on the way to eat hot pot. As an important base for hotpots, Sichuan and Chongqing can be described as the "Warring States Period" of hotpots.

From a nationwide point of view, sea fishing, which also originated in Sichuan, seems to have become the overlord of the hotpot community,drug rug ranking first in the hotpot's rivers and lakes ranking.

"Daily Economic News" reporter noted that Haidilao began to formally enter the capital market today, preparing to go public on the Hong Kong Stock Exchange. And its business secrets are uncovered.

Annual revenue exceeds 10 billion yuan

Haidilao’s first store was opened in Jianyang, Sichuan Province in 1994 and continued to expand. It opened in Xi’an in 1999, opened in Zhengzhou in 2002, opened in Beijing in 2004, opened in Shanghai in 2006, and opened in Singapore in 2012. 2013 opened in the United States

With the continuous expansion of sea fishing, the latest data shows that it has opened 320 stores worldwide. As the number of stores continues to increase, the income from sea fishing continues to grow. In 2017, the company's revenue reached 10.637 billion yuan, and its net profit also reached 1.194 billion yuan, of which the restaurant operating income accounted for the vast majority of its total income.

People who know about catering know that the turnover rate of restaurants is the key to whether they can make money. According to the reporter of "Daily Economic News", the overall turnover rate of sea fishing reached 5 percent.

Speaking of catering, it seems that "foreign catering" can easily lead to the formation of giant separatist conditions, such as McDonald's, KFC, Starbucks and so on. The Chinese restaurant seems to be more dispersed. Although there are some brands, the scale is still relatively small.

According to the data of third-party agencies, Haidilao ranked first in the Chinese-style food and beverage brands according to income, traffic volume and other data. The data shows that there are more than 100 million customers who have served sea fishing for one year.

Zhang Yong and Shu Ping’s Wealth Growth

As the founder and controlling shareholder of Haidilao, Zhang Yong and Shu Ping are currently holding a 62.7% stake in sea fishing. According to the 2017 Hurun list, Zhang Yong and Shu Ping ranked 825th with a wealth of 5 billion yuan.

However, "Daily Economic News" reporter noted that with the listing of sea fishing, their wealth is expected to double.

According to the 30 times P/E ratio of the hotpot chain in the Hong Kong stock market, the market value of sea fishing can reach 35.8 billion yuan; and according to the shareholding ratio of Zhang Yong and Shu Ping, the market value will reach 22.5 billion yuan, which will increase Ranked 129th in the 2017 Hurun Report.

Large-scale growth is the key

On the taste of hot pot, in fact, this is a problem of benevolent people; but on the scale, sea fishing must have its own set.

In early 2015, the number of Haide Lao’s stores was only 112, and by the end of 2017, it had grown to 273. There are currently 320. It should be noted that Haidilao's stores generally achieve first-time break-even within 1 to 3 months. In 2015 and 2016, most of the sea-fishing outlets realized cash returns in 6 to 13 months.

According to the data for 2017, the composition of sea fishing raw materials and consumables accounted for 40.5% of revenue, staff costs accounted for 29.3% of revenue, and property rental and related expenses accounted for 3.9% of revenue.

As a food and beverage industry, food safety is always the most important bottom line for companies. In August last year, four months after an unannounced visit to Beijing Haidilao Jinsong Store by the media, there was a “cleaning of the brooms, rags, and tableware that were used to clean the floor and walls.” “The dishwasher was dirty and the oil was not clean.” Health problems such as garbage in Yushui Sewage. Haidilao subsequently issued the "apologetic letter on Haidilao hot pot Beijing Jinsongdian and Beijing Sun Palace shop event." After an internal investigation, it was discovered that the problem of back kitchen hygiene disclosed by the media was true, "sincerely apologize to customers and friends." At the same time, the company has arranged all the stores for sea fishing to carry out rectification.